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In today’s emerging world of entrepreneurship and small businesses filling niches that the multi-national corporations can’t meet, there are more and more business owners wondering how to ensure their new company can survive — and thrive — for years or decades to come. One of the best ways to plan for longevity now is to look at examples of companies that have survived for generations, such as Southwestern Company , which has lasted over 150 years.

A solid concept, great employees, and innovative products and processes are all important factors that have contributed to the success of many companies that have managed to outlast the lifetime of their founding generation. Another key factor in the success of most long-standing companies, whether family legacy or large corporation, is flexibility. The ability to bend and grow with changes in the surrounding economic, political, and social climate is vital. Organizations like southwestern company survived the upheaval of several wars, from the Civil War through both World Wars, and the impact of countless recessions and economic downturns, to say nothing of the Great Depression, in which student door-to-door salesmen were some of the first people to recognize the severity of the crisis. Being able to adapt to the environment and make sweeping changes when needed is essential to surviving the toughest times. Companies that build in structures, procedures, and a culture of change will be prepared to face any adversity .